’’ Παράλληλα οι στόχοι πρέπει να είναι ποσοτική. Δηλαδή πρέπει να είναι ορισμένο το πότε και το πώς.

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Οι κακές κριτικές πάντως είναι αυτές που σε κάνουν καλύτερο, και είναι αυτές που κοιτάμε όλοι όταν πρόκεται να αγοράσουμε ένα προϊόν ή υπηρεσία.

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Με αυτό το συνοπτικό κείμενο πρέπει να κάνουμε τον αναγνώστη να θέλει να διαβάσει και το υπόλοιπο, άρα πρέπει το κείμενο να είναι συνοπτικό, περιεκτικό και ενδιαφέρον.